Video Marketing

Instagram: @su_rec

June 2022 - Present (June 2025)

At Seattle University Recreation (UREC), I served as the Social Media Marketing Manager, where I leveraged trending content to create relevant and engaging video marketing campaigns. To date, I have increased the Instagram following by 52%, growing the account from 1,800 followers to 2,750 (as of December 2024), with 500 followers gained in my first year alone.

After my first year in 2022, I was promoted to Marketing Intern Supervisor along with the title of Marketing Manager, where I managed a team of interns. I provided mentorship on social media strategy, held regular check-ins, and offered constructive feedback to ensure their growth while sustaining the account’s continued success and engagement.

I also created video marketing content for KXSU, Seattle University’s campus radio station. These videos showcased the radio station facilities and promoted concert events in a trendy, engaging style to attract and connect with the target audience.