Artmonster Brewery Marketing Campaign
Created a strategic marketing plan for a South Korean business to enter the U.S., and Seattle, Washington market successfully. This business model offers the U.S a refreshing, innovative, and explorative dining experience.
December 2024
Presented key business concepts and marketing strategies in a clear, concise, and consumer-friendly format.
Designed impactful posters to engage and attract prospective consumers.
Detailed Marketing Plan
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Differentiation Model
Interactive Engagement
Tip-Free and Seamless Payment
Sustainability and Local Partnerships
Cultural Fusion
Tech-Driven and Future-Oriented
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Audience Analysis
Demographics
Beliefs and Values
Purchasing Habits
Behaviors and Social Practices
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Marketing Tactics
Leveraging Local & Community Connections
Experiential Marketing
Authentic Social Media Presence
Tech-Driven Solutions
Seasonal & Limited Edition Releases
Environmental & Social Responsibility Messaging
SEO and Location Targeted Ads
What I Learned
From creating the Artmonster marketing campaign, I learned how to tailor marketing strategies to a specific audience while maintaining the core values of the brand. I gained valuable experience adapting messaging for local and global markets, using creative content to drive engagement.
I developed my skills in campaign execution, from planning to implementation, and learned how to manage cross-functional teams to bring a vision to life effectively. This project also deepened my understanding of how to merge cultural nuances with business objectives to create impactful marketing campaigns.